If you ask Steve Richardson, Senior Area Sales Director for the East Coast, what he’s most excited about at Candid, his answer is simple: growth. Continued, relentless momentum. Growth that makes you believe the potential is unlimited.
Being on Steve’s team means stepping into that mindset every single day.
After a year of tremendous growth, there’s no hint of complacency. There’s only forward motion. The focus for 2026? New acquisition. New accounts. New opportunities for his team to succeed.
What truly defines the East Coast Team isn’t just performance. It’s how they grow.
Steve believes that growth begins at the individual level and requires individualized coaching. His development style is to invest in understanding each team member’s strengths and needs and then build from there. One strategy for building his team’s skills? Peer training.
Steve’s team, and our sales organization as a whole, features a diverse set of backgrounds and skillsets. By creating an environment that promotes peer-to-peer learning and mentorship, Steve actively engages every member of his team in teaching and learning. He encourages them to share best practices, workshop new ideas, and celebrate successes as they come.
The result is a team that feels real ownership over their growth, development, and contributions to our organization.
To be on the East Coast Field Sales Team is to be surrounded by passionate, strategic, driven professionals who refuse to stand still or let their teammates fall behind. They keep driving. They keep growing. And they do it together.
There’s passion. A deep belief in what Candid brings to the orthodontic space and how it’s uniquely different and perfectly crafted to help our dental partners.
There’s strategy. A methodical approach to supporting our providers and building our reputation in the dental industry.
There’s work ethic. There’s a willingness to show up and do the hard, strategic work that drives results and inspires forward growth.
See how Steve describes his team for yourself in this video.
The East Coast Field Sales Team is just one of Candid’s incredible teams. Keep reading our articles to learn more about the different teams that make up Candid.
Want to join our drive for success? Take a look at our current openings here.
