2025 National Love Your Smile Day recap

As a clear aligner company that serves general dentists, we’re dedicated to bringing the highest quality ortho technology to our providers so they can bring life-changing results to their patients. We’re also dedicated to empowering our providers and their teams with the resources they need to thrive with outstanding service. Few things we do exemplify this commitment more than our approach to our recent National Love Your Smile Day. 

October, November, and December are generally productive months for clear aligners. September, on the other hand, has a bad reputation. We wanted to help our providers jumpstart their holiday season production with a major push from September through October—a National Love Your Smile Day event.

We worked with 27 practices and our partners at 3D Dentists and Patterson Dental on this initiative, and the response was incredible—with nearly 300 new case starts generated. But these results didn’t happen on their own. Read on to learn how our team supported significant end-of-year production for our providers.

Planning for success

Nearly a hundred days before each event, our team began the process of working with participating practices. 

“We set realistic expectations, picked fun themes, and engaged the whole team to make these events a success,” says Reece Nelson, Senior Events Manager. “Then, we planned regular check-ins to make sure everything is going smoothly.”

During the planning phase, each practice selected a CandidPro Champion—a point person who would help bring everything together. For Raleigh Dental Arts, that person was Jackie Veccione, RDH, Treatment Coordinator. 

“The CandidPro team was there for every step of planning this event—for around 90 days," says Jackie. "Not only are they empowering our team with a world-class orthodontic product, they’re also giving us the support we need to increase production.”

To set the stage for success, each practice worked with our team to set achievable goals. Our team helped them set promotional pricing, determine a case goal, and identify ways to reach patients.

“These events are so much fun to plan. I love working with different practice teams on everything from business metrics to balloons,” says Angie Gray, Regional Practice Marketing Lead. “It’s a great exercise, I think, for practices to examine pricing, teamwork, and patient engagement."

As the National Love Your Smile Day events drew closer, participating practices implemented their marketing plans—reaching out to patients via phone and email, publishing social media posts, sending promotional mailers, and more. 

Events full of smiles

Excitement was in the air when it was time for each practice to host their event. Teams decked out their offices with CandidPro signs, balloons, and other fun decorations. Many practices also offered light refreshments, goodie bags, and other enticing extras for patients. 

In some cases, practices had their CandidPro rep or a member of our Practice Marketing team on-site to assist in setting up their practice and making their busy days a little easier. 

Outstanding results

Our Patterson and 3D Dentist practices that participated in our 2025 National Love Your Smile Day event ended their events on a positive note. Nearly all participating practices met their production goals, driving significant revenue for their businesses. 

In total, the 27 participating practices started nearly 300 new cases, driving well over one million dollars in revenue. 

“I’m so proud of what these practices have accomplished,” says Jennifer Pinder, Director of Practice Development. “Their hard work is driving revenue today and helping them create systems they can use every day to make their practice more efficient.”

Most importantly, these events helped our CandidPro practices improve their workflows, build stronger relationships with their patients, and start the process of delivering life-changing care for their new CandidPro patients.

“I’ve been hesitant to host an aligner production day for 25 years. I didn’t want to do an event. I didn’t think patients would show up. CandidPro showed us what was possible—and we started 23 cases in one day and earned $90k in revenue. CandidPro showed us the model for success, and we’re ready to make our next event even better.” – Tarun “T-Bone” Agarwal, DDS

More Love Your Smile Days on the horizon

The energy of our National Love Your Smile Day events has been contagious, and many practices are ready to host their next event with us as soon as possible. As always, our team is available to help plan and facilitate these events at any time of year.

On our end, we’re already planning our next major coordinated Love Your Smile Day in 2026. Look for more news from CandidPro and our providers soon.